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A Niche Market can target a specific product

 

　　It really is time to retire the Field of Dreams analogy. But the sentiment remains that most over the counter printers have no real idea how to build a web to print site that Internet customers will come to. And to be honest, even with built in SEO tools and the know how to go with them, it requires diligent effort to successfully compete in the world of online print design car caliper bracket casting and ordering. But it can and does happen!Once your site is live, you are quickly hoping to find that the email inbox is flooded with new orders. You might even wonder how to compete online with the printing giants who advertising business card printing for a few bucks. First, consider that it might be futile to compete in this arena. Next, read this essential article on How-To have a successful print store online.The reason the big online printers advertise business cards for so little is this: they are growing a customer base who, when done ordering their business cards, will buy other products. But if this market is cornered, how can you move the needle in the online print space? Consider creating a Niche Market that will receive your marketing energy. 

A Niche Market can target a specific product, or even an industry. Say that you create a Niche Market of Holiday Postcards. Instead of just having one page of your web store dedicated to this product, you would develop several pages of keywords, copy and landing pages within your site devoted to this niche. By also optimizing the built in SEO tools on your webstore for printers, you have created an online environment that the search engines will love, and will serve to print buyers as they search online.The more pages, keywords and content you allocate to your Niche Market, the more the web crawlers will weigh your site as a good match for search results, and the higher your search engine ranking will become. High search engine ranking should mean increased traffic from customers who are specifically searching for your specific products.The resources you allocated to your Niche Market should eventually pay off with higher traffic volume. 

How do you translate this traffic to sales? Deliver the products they are searching for, in this case, Holiday Postcard designs. Be sure you have allocated resources to the design support of your Niche Market. Support your marketing efforts with unique templates and close the deal. Before you know it, you could have online customers who are placing orders.When customers arrive at your site, have your great print templates displayed prominently on your home page, in the banners, in the navigation and in a callout box. If your web store does not offer these functions, consider switching to one that does. For more details on using SEO tools, creating print templates and building a successful online print store, check out printsites for How To articles. See bottom navigation for the link to this valuable page of resources, great for all printers.

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